
Personalised Coaching to Turn Your Home Baking Passion into a Profitable Business
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If you're tired of struggling to price your cakes, figure out recipes, manage shelf-life, market yourself online, or navigate cottage-food laws, you're not alone. Running a home bakery is exciting, but it's also overwhelming, confusing, and exhausting—especially if you're doing it on your own.
I've been there. After running a home baking business successfully for over a decade (then scaling to a bricks-and-mortar pâtisserie), I made just about every costly mistake imaginable. You don't have to.
In my mentorship sessions, I'll help you skip years of trial-and-error, so you can build your home baking business confidently, profitably, and joyfully—right from your own kitchen.
“You deserve a business that feeds your joy, not your stress. It’s time your baking started giving back to you.”
Does Any of This Sound Familiar?
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Pricing panic: You're scared to raise prices or have no idea what your products should actually cost—so you're constantly undervaluing yourself.
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Shelf-life stress: You bake delicious treats, but they go stale or waste before you can sell them, costing you precious time, money, and sanity.
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Marketing overwhelm: Instagram, Facebook, Pinterest, you're trying everything but still struggling to get customers regularly.
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Legal confusion: Cottage food laws, labelling, allergens, insurance it all feels complicated, overwhelming, and stressful.
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Recipe headaches: Constantly tweaking recipes and ending up with inconsistent results, overflowed pans, or sub-par quality.
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Burnout: You're working late nights, weekends, and holidays, yet still can’t afford to pay yourself properly.
If even one of these resonates, a mentorship session can immediately bring clarity, relief, and actionable next steps.
Imagine if 30 Days From Now...
✔️ You confidently price every product—no more guesswork, you get paid what you're worth.
✔️ You have crystal-clear recipes & batch plans—every bake turns out perfect, shelf-life is maximized, and wastage is eliminated.
✔️ You're fully compliant with all legal and food safety requirements—no more sleepless nights worrying if you missed something crucial.
✔️ You have a simple, effective marketing plan that consistently brings in customers and repeat orders.
✔️ You're earning a stable, reliable income—one that can genuinely support your household, lifestyle, and dreams.
✔️ You feel clear, confident, and excited about your bakery business every single day.
This is exactly what personalised mentorship can achieve.
How It Works
Choose the mentorship option below that best matches your needs right now. Each session is delivered live via Zoom and is fully personalised to your unique situation.
Limited spaces available monthly—booking early is highly recommended.
Mentorship Options

Home Bakery Mentorship
60 Minutes
Get focused, immediate support on one specific challenge in your home baking business. Perfect for troubleshooting pricing, recipes, packaging, or marketing.
Price: $95 USD

Home Bakery MentorshipÂ
2 Sessions
Two 60-minute Zoom calls plus tailored action steps in between. Ideal if you need strategic help around pricing, shelf-life planning, product line development, or building a loyal customer base.
Price: $180 USD

3-Month Home Bakery Coaching (3 Calls + Ongoing Support)
Work closely with me over three months to build a stronger, more profitable baking business. Includes three monthly Zoom coaching calls (one per month), plus structured email support between calls. You'll receive personalised action steps after each session, and you're welcome to email me twice per month with updates, progress check-ins, or brief follow-up questions. This ensures you have ongoing guidance while respecting clear boundaries, so you stay focused and supported without overwhelm.
Price: $499 USD
Your Mentor: Meet Faye Palmqvist
I’m a Le Cordon Bleu–trained pastry chef who successfully ran a home baking business for over 10 years before opening my own bricks-and-mortar pâtisserie.
I know exactly how overwhelming it is to figure out pricing, recipes, marketing, legal compliance, and how to earn a stable income from baking. I made every mistake imaginable, and learned everything the hard way.
My goal with mentorship is simple: to help you skip the struggle, grow faster, make money reliably, and love what you do every day. If you're ready to get clarity and accelerate your baking business success, you’re in the right place.
Ready to Finally Move Your Home Bakery Forward?
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Spaces fill quickly—choose your mentorship option above, click "Book Now," and secure your spot. You deserve to build a profitable, enjoyable baking business. I’m here to make sure that happens.
Click below, and let’s get baking!

Book Your Mentorship Today!
Choose the mentorship package below that best fits your needs. After selecting your option and
completing payment, you'll receive an immediate email confirming your mentorship purchase.
Next Steps:
I'll personally follow up with you via email within 24 hours to schedule your coaching calls at convenient times for you. We'll also discuss your specific challenges and goals, ensuring your sessions deliver maximum impact.
I'm excited to help you turn your baking passion into the thriving, profitable business you deserve!
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I’m new to selling baked goods. Can this mentorship still help me?
What if I already sell regularly? Is this just for new bakers?
I only sell mini loaf cakes (or cupcakes, cookies, etc.)—does that matter?
I don’t live in the UK—can I still book?
Can I start with one session and then upgrade to a longer package later?



