Home Baker Entrepreneur Masterclass

Are you a talented home baker who dreams of selling your delicious creations and building a thriving business – but you’re not sure where to start? Do you feel overwhelmed by pricing, marketing, and the “business” side of baking? You’re not alone, and it doesn’t have to be so hard! Join this free live Home Baker Entrepreneur Masterclass and discover a new approach to home bakery success that’s not just about making money – it’s also about taking care of yourself and growing with confidence.

In this uplifting, information-packed session, you’ll learn how to become a true Baking Entrepreneur with both the mindset and the skillset to turn your passion into profit. Get ready to walk away feeling inspired, energized, and equipped to build your dream baking business!

Why Attend This Masterclass? 

•  Get Out of the Hobby Mindset: Learn how to think like an entrepreneur, not just a hobby baker. Develop a positive, resilient mindset and healthy habits so you can run your business with confidence (and avoid burnout).
•  Proven Recipe for Profit: Discover simple pricing and product strategies to charge what you’re worth without guilt. (No more undercharging or endless discounts that eat your profits!)
•  Market Like a Pro: Find out how to attract more customers and boost your sales using authentic marketing and social media tactics – even if you’re starting with zero followers.
•  Work Smarter, Not Harder: Get tips on organizing your home bakery operations, managing your time, and creating systems so you stay efficient and sane (yes, even during holiday rushes!).
•  Build Your Baking Empire (On Your Terms): Learn when to say “yes” to opportunities and when to say “no”. From charity requests to wholesale deals, you’ll understand how to choose partnerships that uplift your business – and politely decline those that don’t.

If you’re a home baker who sells (or wants to start selling) your cakes, cookies, breads or any goodies, this masterclass is made for you. No matter where you are in the world, if you have an oven and a dream, join us! Let’s turn that home kitchen into the foundation of a baking business success story. 

What You’ll Learn (Ingredients for Success) 

In this 90-minute live training, we’ll cover a mix of personal growth and business strategy – the unique recipe every home baking entrepreneur needs to succeed:

•  Mindset & Self-Care for Entrepreneurs: Master the inner game of business. From morning routines to the way you dress for work at home, see how caring for your mind and body can dramatically improve your confidence and productivity as a home-based CEO.
•  Healthy Relationship with Money: Tackle the money mindset issues that hold many creatives back. Learn to view money as a positive tool, pay yourself a real salary, and manage your finances without fear.
•  Smart Pricing Strategies: No more guessing or copying competitors. We’ll demystify pricing for home bakers – factoring in ingredients, time, and talent – so you earn a healthy profit on every order. (Plus, find out when to give discounts and when to stand firm.)
•  Product & Niche Mastery: Identify your star products and what makes your baking business unique. Develop a product line that excites customers and keeps them coming back for more.
•  Marketing & Social Media 101: Get simple marketing recipes to spread the word about your bakery. From Instagram and Facebook tips to local marketing ideas, you’ll learn how to attract loyal customers and build a brand people love – even if you’re not “tech-savvy.”
•  Sales & Customer Experience: Learn how to convert inquiries into sales and keep customers delighted. We’ll talk about handling inquiries, taking orders, and providing a personal touch that differentiates your home bakery from the rest.
•  Organization & Time Management: Juggling the oven, the orders, and the rest of life is tough – we’ve got you covered. Discover organizational hacks tailored for home bakers, scheduling techniques, and tools to help you stay on top of your business (instead of feeling like it’s on top of you!).
•  Networking & Community: Find out how to build a supportive network around your business. Whether it’s connecting with fellow bakers, partnering with local businesses, or engaging in online groups, the right relationships can open doors. (And yes, we’ll cover how to leverage charity events or collaborations in a way that benefits your business – and how to gracefully decline offers that don’t.)
•  Wholesale & Growth Decisions: Think supplying cafes or stores will skyrocket your bakery? Maybe – or maybe not. We’ll break down the truth about wholesale: understanding bulk pricing vs. retail, so you know exactly when wholesale is worth it and when it might actually hurt your business.
•  Your Roadmap to Results: By the end of the masterclass, you’ll have a clear next-step action plan. You’ll feel uplifted and capable of moving forward on your home baking business journey, whether you’re just starting out or looking to level up an existing venture.

And that’s not all – there will be a live Q&A session! Bring your burning questions about baking, business, or balancing it all, and get real-time answers. I want you to leave this session with zero doubts about your ability to succeed. 

Yes — I Want to Bake & Sell with Confidence
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Meet Your Instructor:

From Home Baker to Pâtisserie Owner

Hello! I’m Faye Palmqvist, and I know exactly what it feels like to dream of turning flour, sugar, and butter into something more than a hobby.

I started out just like many of you, baking from home while working full-time in marketing in London. What began as a side hustle quickly grew into a passion I couldn’t ignore. I eventually trained at Le Cordon Bleu and went on to open my own brick-and-mortar pâtisserie.

Along the way, I learned that business isn’t just about recipes, numbers, or sales — it’s about you. Back then, I didn’t have the systems, pricing strategies, or confidence I now teach. I made mistakes, stretched myself too thin, and learned the hard way what works (and what doesn’t) in a real baking business.

Today, with over 20 years in the food world and a community of 30,000+ bakers learning from my resources, my mission is to equip home bakers with the tools and confidence I wish I’d had at the start.

From bakers who now price with confidence, to those doubling their customer base, to others finally finding joy and balance in their day-to-day, I’ve seen transformation happen when you stop treating yourself as “just” a home baker and start stepping into entrepreneurship.

This masterclass is your shortcut to avoid the pitfalls I fell into and to fast-track your success — with honesty, clarity, and encouragement every step of the way.

Teach Me the System
Mindset, pricing, marketing, organisation.