Last updated: Thursday 8th January 2026

1. Introduction

This Privacy Policy explains how personal data is collected, used, and protected when you visit or interact with this website.

This website is operated by Sweet Elements Chester Limited (“we”, “us”, “our”).

We are committed to handling personal data responsibly, transparently, and in accordance with applicable data protection laws, including the UK GDPR and EU GDPR.

2. Who We Are

Business name: Sweet Elements Chester Limited
Website: www.fayepalmqvist.com 
Email: [email protected] 
Company number: 11823977
Registered in: England and Wales

3. What Personal Data We Collect

We may collect and process the following data:

a) Information you provide directly

• Name

• Email address

• Billing information (processed securely by Kajabi / payment providers)

• Any information you submit via contact forms, newsletter sign-ups, or purchases

b) Automatically collected data

When you visit the site, we may collect:

• IP address (anonymised where possible)

• Device and browser type

• Pages viewed and interaction data

• Approximate location (country level)

This data is collected via analytics and tracking tools (see Section 6).

4. How We Use Your Data

We use personal data to:

• Deliver purchased digital products

• Send newsletters or educational emails you have opted into

• Respond to enquiries

• Improve website performance and content

• Analyse traffic and user behaviour (in aggregated form)

We do not sell personal data.

5. Legal Bases for Processing

We process personal data under the following lawful bases:

• Contract – to deliver products or services you purchase

• Consent – for newsletters, analytics, and marketing cookies

• Legitimate interests – to improve site performance and content

• Legal obligation – where required by law

6. Third-Party Services

We use trusted third-party platforms to operate this website:

• Kajabi – website hosting, digital product delivery, email marketing

• Google Analytics (GA4) – website analytics (consent-based)

• Cookiebot – cookie consent management

• Payment processors – payments are handled securely by Kajabi and its payment partners

These providers process data under their own privacy policies and comply with applicable data protection laws.

7. International Data Transfers

Some service providers may process data outside the UK or EU.
Where this occurs, appropriate safeguards (such as Standard Contractual Clauses) are used.

8. Data Retention

We retain personal data only for as long as necessary:

• Email subscribers: until you unsubscribe

• Purchase records: as required for legal and accounting purposes

• Analytics data: according to platform retention settings

9. Your Rights

You have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Withdraw consent at any time

• Object to or restrict processing

• Lodge a complaint with the ICO (UK) or relevant authority

To exercise your rights, email: [email protected] 

10. Cookies

This website uses cookies.
Details are provided in the Cookie Policy, and you can manage preferences via the cookie consent banner.

11. Contact

If you have questions about this Privacy Policy, contact:
[email protected]