About Faye Palmqvist
Pastry Chef · Mentor · Baking Business Expert
I am Faye Palmqvist, a pastry chef trained at Le Cordon Bleu London, former owner of a busy home baking business in London, and founder of Sweet Elements Patisserie in Chester.
For more than a decade I have lived both sides of this industry — the long nights of home baking and the precision of professional pastry kitchens. I have made the mistakes, solved the problems, and built businesses that thrived even in difficult times.
Today I teach home bakers how to do the same.
My mission is to help serious home bakers turn their passion into income by creating elegant, consistent products, pricing with confidence, and running calm, profitable businesses that last.
Why I Do This
The baking world is changing. More women than ever are starting home bakeries to support their families and build independence. I created this space to show that it is possible to earn well doing what you love without exhaustion or compromise.
My focus is on systems that work. Not trends or shortcuts, but professional methods adapted for real kitchens. When you combine clarity with craft, everything changes.
My Story
I started like many of you, baking from home and hoping my cakes would sell. That small business became a full time operation in London, where I learned the realities of pricing, planning, and production.
Later I trained at Le Cordon Bleu to refine my craft before opening Sweet Elements Patisserie, a modern dessert studio known for precision, clean ingredients, and thoughtful design.
Now I combine everything I learned from both worlds to help home bakers build confidence, independence, and lasting success.
What You Will Learn Here
• How to bake consistent, elegant products that sell
• How to price correctly, plan efficiently, and avoid burnout
• How to manage orders, marketing, and mindset with calm control
• How to build a home bakery that supports your life instead of running it
I teach real systems that deliver results with clear recipes, detailed frameworks, and tools that help you bake better and build smarter.
Explore Mini Loaf Cakes Made Easy →
My Ethos
Integrity in ingredients
Real fruit, quality chocolate, and natural flavour. No artificial colours or additives.
Technique with purpose
Precision and consistency through methods that work in a home kitchen.
Clarity in business
Simple, structured systems that make pricing, production, and marketing manageable.
Sustainability in success
Baking should bring joy and stability, not exhaustion. Profit and peace can coexist.
Why Bakers Trust My Work
Trained at Le Cordon Bleu London
Owned and operated a successful home bakery in London for nearly a decade
Founder of Sweet Elements Patisserie in Chester
Over forty thousand bakers in my global Facebook community
Read by more than sixty seven thousand bakers every month on fayepalmqvist.com
Join My Baking Community
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