Welcome to the Blog by Faye Palmqvist

For home bakers who care about flavour, technique, and quality.

This space is for curious, passionate bakers who want more than just instructions — they want to understand the why behind every great bake.

Here you’ll find clean-ingredient baking tips, flavour-focused recipes, expert techniques, and ingredient insights — all crafted to help you bake with confidence and intention.

Marketing For A Cake Business: 10 Simple Strategies To Help You Attract More Customers

If there is one skill, or area of knowledge, I wish I knew more about when I started my baking career it is marketing.  It is a subject I have continued to learn by reading and testing, and as a resul...

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