The Baking Business Reset (2026 Edition)

By Pastry Chef Faye Palmqvist

A definitive framework for rebuilding your baking business around clarity, profit, and professional standards.

Introduction

The baking industry is changing.

Customers are no longer impressed by volume, novelty, or endless choice.
They want quality, consistency, and businesses that feel intentional.

This shift has created an opportunity for serious bakers — and exposed the weaknesses in how most baking businesses are built.

For years, the focus has been on getting more orders.
In reality, most baking businesses don’t fail because demand is low.

They fail because the structure underneath is weak.

Poor pricing.
Bloated menus.
Undefined standards.
Fear-based decisions.
Too much effort for too little return.

The Baking Business Reset exists to correct that.

This is not a motivational guide.
It is not surface-level advice.

It is a structured framework that shows you how to rebuild your business so it operates with clarity, margin, and authority.

Who this is for

This framework is for baking business owners who:

  • are busy but underpaid

  • feel their menu has grown without intention

  • struggle with pricing confidence

  • attract the wrong customers

  • feel reactive instead of in control

  • know their work is good, but their business does not reflect it

You are not failing.

You are operating on a structure that was never designed to support a professional business.

What makes this different

The Baking Business Reset is not about doing more.

It is about doing fewer things properly.

It is built on standards, not trends.
On structure, not hustle.
On clarity, not guesswork.

This framework helps you move from:

  • order-taking → decision-making

  • variety → identity

  • busy → profitable

  • uncertainty → authority

The Six Pillars of the Reset

 

1. The Signature Menu Framework

How to build a focused, profitable menu that becomes your identity — not a catalogue.

2. The Margin Multiplier Method

How to increase profit by removing hidden leaks in time, ingredients, workflow, packaging, and customer selection.

3. Trend Intelligence for Bakers (2026)

How to interpret consumer desire signals without losing your brand or chasing aesthetics.

4. Authority-Led Marketing

How to use Instagram, TikTok, and Facebook as infrastructure — not entertainment — and attract buyers instead of other bakers.

5. Premium Positioning & Customer Strategy

How to stop selling to low-value customers and attract people who respect quality, skill, and standards.

6. The Four-Week Reset Plan

A practical execution roadmap to simplify, reposition, and stabilise your business.

The Identity Shift

Most bakers are taught how to make products.
Very few are taught how to run a business.

This framework is designed to help you shift from:

  • fulfilling requests → delivering a brand

  • guessing → leading

  • hoping → deciding

My role is not to validate existing habits, but to help you raise the standard of how your business operates.

What you receive

  • The complete Baking Business Reset framework (PDF)

  • Structured worksheets and planning tools

  • Lifetime access to the 2026 edition and updated versions

This is a self-paced framework designed to be revisited as your business evolves. 

The Baking Business Reset (2026 Edition)

$149 USD

One-time payment

Immediate access
Lifetime use

What’s included:

  • The complete Baking Business Reset framework (2026 edition)
  • All worksheets and planning tools
  • Future minor updates to the 2026 edition

No subscription
No upsells
No ongoing commitment

Access the Reset

The Baking Business Reset (2026 Edition)

ÂŁ119 GBP

Immediate access

Lifetime use

What’s included:

  • The complete Baking Business Reset framework (2026 edition)

  • All worksheets and planning tools

  • Future minor updates to the 2026 edition

Payment options:

  • One-time payment

  • Or spread the cost using Klarna or Clearpay at checkout

No subscription
No upsells
No ongoing commitment

Access the Reset

This framework is not designed for everyone.

It is designed for bakers who want to operate with intention, clarity, and professional standards — and who are ready to take responsibility for how their business is built.

If that describes you, this is where you begin.