Christmas is a time for indulgence, celebration, and of course, delicious food. But let’s face it, the festive season is also busy! That’s where some cheat dessert elements come in: effortless, elegan...

When it comes to selling cakes and baked goods, the proof is literally in the pudding—or in this case, the sample. A well-crafted baked sample can be worth a thousand advertisements, converting curiou...

The festive season is upon us, and with it comes the joy (and occasional chaos) of holiday baking. Whether you're someone who loves planning every detail or you find yourself scrambling at the last mi...

The holiday season is the perfect time to impress your customers with not just the taste of your baked goods but also their presentation. Packaging plays a huge role in creating a memorable experience...

If you’re noticing that the cost of butter has increased significantly, you're not alone. In the UK, USA, and beyond, butter prices are at a high, creating challenges for bakers and consumers alike. L...

As winter approaches, citrus fruits reach their peak, bringing bright, refreshing flavours that add depth to seasonal desserts. From the orchards of California and Florida to the Mediterranean groves,...

The Rising Price of Chocolate: What It Means for Bakers and Why Quality Matters

Chocolate has always been more than just an ingredient—it’s the heart of many desserts, an indulgent pleasure, and often ...

When I ran my novelty cake business in London, I made thousands of sugar cookies for birthday parties, corporate events, and holidays.

Here are some tips I found helpful for making cookies in larg...

Ho! Ho! Ho! It’s not that long to go!

With less than two months until Christmas, and with Thanksgiving arriving even sooner, our minds inevitably turn towards some festive baking ideas. I have been ask...

‘England and America are two countries separated by the same language.’
George Bernard Shaw

I was brought up in an American international school in Greece, but I have lived in the UK for the last 16 y...

There are so many more varieties of apple than we think and as a result we tend to resort to the varieties commonly found in supermarkets.

In the UK, there are over 2,000 varieties of apples that hav...

When I look back at my earlier photos of cakes and desserts, I have to admit they weren’t very good! But, like everything in life, it’s all about practice, research, and experimentation. Over time, yo...